White House is a family of home furnishing stores, interior design services, retail shops, and non-profit organizations located in Northern New Jersey. In 2014, owner Karen Arakelian established “Designs for Life” with the goal of uniting all the diverse White House entities and organizations under one brand umbrella. With little to no web presence for any of the organizations, REEVOLUTION was tasked with building a digital ecosystem, a scalable brand architecture, and designing a campaign for launch.
In 2014, owner Karen Arakelian was awarded “Citizen of the Year” by the Montville Twp. Chamber of Commerce. In 2015, White House “Designs for Life” was awarded “Best Internet Site Service Provider” by the Metropolitan Builders & Contractors Association.