A technology platform to solve next-generation data challenges in sports
TRACK YOUR EVOLUTION. SHOWCASE YOUR ACHIEVEMENTS. DEFINE YOUR LEGACY.
HomeRuns tracks your athletic evolution and showcases your achievements as HRS, a new data-driven media format designed specifically for sports.
HomeRuns connects your entire story as an athlete. All your highlights, stats, and achievements. All your teammates, coaches, and fans. All your games, seasons, and careers – from first game to Hall of Fame.
HomeRuns creates new assets for stakeholders, new objects for sponsors, new spaces for advertisers, and new agility for products. Stakeholders can create achievements, activate campaigns, and start generating immediate revenue.
HRS (home runs) are the “It” in Just Do It. The buckeyes on the helmet. The stories written by scars and broken teeth – the things that take you from being athletic to being an athlete.
An immersive storyline visualization that transforms big data into deep context.
A NEW FABRIC OF TIME
With HomeRuns, big data is transformed into deep story, brought to life by an immersive narrative visualization at the heart of the experience. Automated algorithms work within an evolutionary infrastructure to identify and activate the key contextual nodes which underpin the Athletic digital identity.
Achievement patterns are sensed, measured, and visualized automatically and intelligently, while the interface of the platform evolves and expands according to the underlying data. HRS and the Evolution enable interactive exploration through athletic stories like never before, providing data-driven navigation that enhances visual flow and clarity.
The noise is filtered. The best sports content crystallizes around the best athletic achievements. Videos, photos, and other media become Highlights. Statistics, scores, and other data become Stats. And the stories behind the stories come alive.
A TARGET RICH DATA LAYER
With every HR created, athletic data becomes more fluid, more intelligent, and more actionable. The result is a target rich data layer that cuts through noise and amplifies value, providing HomeRuns with proprietary assets that have network defensibility and transformative potential.
A UNIVERSAL FRAMEWORK
Every athlete has a story, and every athletic story shares the same underlying structure. HomeRuns introduces the first universal framework that unites all sports and all people. Users can capture their entire athletic legacy. Fans can traverse the entire story of sports.
Every athlete, team, and league. Every highlight, stat, and achievement. Every moment of greatness.
A NEW DESIGN SPACE
HomeRuns creates a new design space for content creators and storytellers by transforming packages of data into branded digital achievements. Assets, creatives, ads, and other placements are integrated into HR designs. Media, content, and commerce are integrated into the HR as Highlights, Stats, and HyperTags, while advanced analytics measure integrated asset performance.
A VALUE CASCADE
HomeRuns uses raw data to create millions (eventually billions) of monetizable windows within an organically evolving architecture, unlocking value cascades capable of fueling massive growth across the Athletic enterprise. By transforming the atomic unit of the athlete (achievement), the principal commodity of the industry (identity), and the value engine of the enterprise (story), HomeRuns represents an atomic bomb of potential growth.
Together, the Evolution and HRS represent a new species of story technology, connecting the Athletic DataSphere en masse to create: